The 5Ps of Professional Life helps you articulate exactly who you are, making it easier to filter out the wrong opportunities and attract the right ones. If you want to stop reacting to the market and start dictating your own path, you need to define these five areas.
Ever been shopping for a new car? Or even just fancied a bit of tire kicking cosplay at the Aston Martin showroom? What do you want to hear from the salesperson? A detailed summary of how a V12 engine works? Or do you want to feel a sense of luxury,
Last week we walked through a summary of the first 5 core principles of Revenue Strategy. Today we are going to jump into the next 3.
If you’re a premium subscriber you've probably noticed we didn’t send a deep-dive last Sunday; a mixture of last minute party planning and excitement in putting together the first Pete Crosby Revenue Mixer were to blame. And even with train strikes nixing the original date, the
What is our ICP? ICP is your Ideal Customer Profile; if we could choose our perfect customer – what would typify them?
One of the strongest challenges SaaS businesses experience though is translating the Pain & the Risk into meaningful Buyer Stories. You might recognise the language of Stories from your Prod-Eng teams, and it is just as essential here in Revenue Design.
When coming up with a name for these insights, I bounced around a few ideas but none seemed to hit the nail on the head. So, I settled for 'Revenue'. Not just as it gets straight to the heart of what these insights are rooted in, but because